Michelle Shaeffer, The Art of Giving a Damn Podcast at New Media SummitMichelle Shaeffer

Michelle Shaeffer is the co-founder of Planet Business, an award-winning blogger, podcast host, international speaker, author, marketing consultant and human psychology junkie. She’s the creator of Lingo Dynamics, the science of “words that feel.” Michelle has mentored 25,000+ bloggers through blogging challenges and her podcast has reached 156 countries around the world. Through her blog, podcast and social media, she’s connected with hundreds of thousands of entrepreneurs to guide them to towards creating profitable businesses they’re passionate about while making a positive difference in the world.

Podcast Topics: Business, Purpose, Marketing, Sales, Growth, Entrepreneurialism, Personal Growth, Mindset

Ideal Guest Avatar: Entrepreneur/business owner who’s purpose-focused while also building a profitable business.

What are you looking for in a guest? Be willing to share both sides of business – profit and purpose. What inspired you to start your business? What’s the change you create for clients and the world? Why does it matter? And how do you balance your purpose with your bottom line profits?

Advice for podcast guests: Do your homework. Listen to at least one episode of a podcast before you reach out to the host. Know their audience and topics. Let them know why you’re a great fit and what you’d like to discuss that their audience would love. And always have a next step for listeners to connect with you!

Podcast Description: You can build a profitable business while making a positive difference – and this podcast proves with every episode that you can give a damn about something bigger than the “bottom line” and succeed! Tune in for inspiring, insightful interviews with successful small business owners who are making it happen every day.