Michelle Shaeffer, The Art of Giving a Damn Podcast at New Media SummitMichelle Shaeffer

Michelle Shaeffer is an award-winning blogger, podcast host, international speaker, author, marketing consultant and human psychology junkie. She’s the creator of Lingo Dynamics, the science of “words that feel.” Michelle once wrote 42 blog posts in a single day… has mentored more than 15,000 bloggers through Blog Challenges… published 1,000+ posts on her own blog… and is currently at work on her book, The Art of Giving a Damn: Rise of the Empath Entrepreneur.

Podcast Topics: Business, Entrepreneurship, Mission & Purpose in Business, Sustainability, Ethical Sales, Triple Bottom Line (People, Planet, Profit)

Ideal Guest Avatar: Entrepreneurs with a purpose – those who started their business to achieve a mission, to see something change, to make the world a better place.

What are you looking for in a guest? Interesting, inspirational stories. This is show is unscripted so looking for guests who are comfortable with an honest, open conversation.

Advice for podcast guests: Know the audience you\’re looking for, and reach out to shows that are a good fit. Listen in to an episode or two before you pitch a host. And always have a “next step” ready to offer the listeners at the end of the show.

Podcast Description: You can build a profitable business while making a positive difference – and this podcast proves with every episode that you can give a damn about something bigger than the “bottom line” and succeed! Tune in for inspiring, insightful interviews with successful small business owners who are making it happen every day.